Do you ever feel like something isn't working in your business... but you can't put your finger on it?
Discover What's Working.
Find Out What Isn't.
Understand the problem first.
Most business owners don't call because they need marketing.
They call because something doesn't feel right.
Sales have slowed down. Leads aren't as consistent as they used to be. The website isn't producing the results they expected. They're spending money, working hard and trying different things, yet the business isn't moving forward the way they know it should.
The frustrating part is that it's rarely obvious why.
Over the years, I've watched businesses spend thousands of dollars fixing symptoms while the real issue remained untouched. They changed websites, switched CRM systems, hired marketing agencies, increased advertising budgets and still didn't achieve the results they expected because they never stepped back to ask a much simpler question:
What's actually going on here?
That's why I created the Growth Gap Assessment™.
Before making another investment in marketing, technology, staff or strategy, let's take a step back and understand where your business stands today.
Every Business Has A Growth Gap
Every business has a gap between where it is today and where it could be.
Sometimes the gap is obvious.
Sometimes it's hidden beneath symptoms that point you in the wrong direction.
You may think the problem is your website.
It could be your messaging.
You may think you need more leads.
It could be your sales process.
You may think your marketing isn't working.
It could be that your business has outgrown the systems supporting it.
The challenge isn't finding another solution.
The challenge is identifying the right problem to solve first.
A Different Way to Look At Your Business
The Growth Gap Assessment™ isn't a marketing audit or a business plan.
It isn't another online quiz that gives you a score and sends you on your way.
It's a structured process designed to help you step back, look at your business objectively and begin identifying the areas that deserve closer attention.
Think of it as a conversation starter.
One that helps replace assumptions with better questions.
How It Works
Scroll down for FAQ.
Step One
Complete the online Growth Gap Assessment™.
The assessment takes approximately 20 to 30 minutes and asks a series of questions about your business, your goals and the areas that may be affecting growth.
When you're finished, you'll immediately receive your overall assessment score along with an overview of what it represents.
Step Two
Book your personal Growth Gap Assessment™ Review.
This is where the assessment comes to life.
Before we meet, I'll review your responses and look for patterns, opportunities and areas that deserve a closer look.
During our meeting, we'll discuss your results, explore what's behind them and begin separating the symptoms from the underlying issues.
Sometimes the assessment confirms exactly what you suspected.
Sometimes it uncovers something completely different.
Either way, you'll leave the conversation with greater clarity than when you started.
Step Three
Following our meeting, you'll receive your personalized Growth Gap Summary.
This isn't a computer-generated report.
It's a summary of the observations, priorities and recommendations that came out of our conversation together.
You'll have a clearer understanding of where your greatest opportunities lie and what I'd recommend focusing on first.
Whether you choose to implement those recommendations yourself or continue working with Prowl Communications is entirely up to you.
Who Is This Designed For?
The Growth Gap Assessment™ is for business owners who...
• know their business could be performing better but aren't sure why
• are considering investing in marketing, a new website, technology or additional staff
• want an experienced second opinion before making another significant investment
appreciate strategy before tactics
• want clarity before committing time, money or resources to the next initiative
If you've ever caught yourself saying...
"I know something isn't working, but I just can't put my finger on it."
... you're exactly who this assessment was designed for!
About Debi Katsmar
For more than 40 years I've worked alongside business owners through economic shifts, changing technology, evolving customer expectations and countless marketing trends.
One thing has remained remarkably consistent. Businesses rarely struggle because people aren't working hard enough. More often, they're investing their time, money and energy into solving the wrong problem.
My role isn't to convince you that marketing is the answer. It's to help you understand what your business is telling you before you decide what to do next.
Sometimes it is marketing, but not always...
The important thing is knowing the difference.
Where Does This Lead?
For some businesses, the Growth Gap Assessment™ provides the clarity they need to move forward with confidence.
Others discover opportunities that deserve a more structured approach.
If that's the case, there are several ways we can continue working together.
Some businesses choose to move into Strategic Business Clarity, where we develop a practical roadmap and priorities for the months ahead.
Others engage Prowl Communications to implement specific recommendations.
Some join the Business Accelerator Advisory Board (BAAB) for ongoing strategic guidance and accountability.
Those decisions come later.
The first step is understanding where your business stands today.
Your Investment
Growth Gap Assessment™
Your investment includes:
- Online Growth Gap Assessment™
- Personal Growth Gap Assessment™ Review with Debi Katsmar
- Personalized Growth Gap Summary with observations and recommendations
Investment: $197 CAD
If the assessment helps you avoid making just one unnecessary investment or points you toward the opportunity with the greatest potential impact, it will have paid for itself many times over.
Your investment includes:
- Online Growth Gap Assessment™
- Personal Growth Gap Assessment™ Review with Debi Katsmar
- Personalized Growth Gap Summary with observations and recommendations
Investment: $197 CAD
If the assessment helps you avoid making just one unnecessary investment or points you toward the opportunity with the greatest potential impact, it will have paid for itself many times over.
What Our Clients Have to Say....
I have worked with Debi Katsmar for two years to add functionality and programs to my Zoho software. Now, I took that collaboration one step further. Debi has created BAAB, Business Accelerator Advisory Board, which I immediately joined. The mastermind group is designed to help business owners like me to challenge our assumptions about business, work to maximize opportunities and overcome challenges. We explore different aspects of our business each month such as Contingency Planning, Email Marketing and Key Performance Indicators (KPI). We have already identified various areas for changes. The result is that I see my business more clearly and have a better defined set of metrics to advance my company to the next level.
Energia Medical, LLC Rob Berman
I’ve been working with Debi for the past few months, and the guidance she’s provided has been incredibly valuable as I’ve been building and marketing my home staging business.
If you’re looking for someone who is knowledgeable, supportive, and genuinely invested in helping you move forward, I highly recommend working with her!
Design Lift Studio Jerusha Barnes
We have been working with Debi for the past number of months and believe we struck gold with her! She's a pleasure to spend time with, she understands our business, and she's non-stop ideas, ideas we can implement and that have impact. Highly recommend!
Bluestone Financial Terry Rempel
Debi is excellent at what she does, bringing clarity, focus, and experience to every initiative.
Her ability to simplify complex challenges and deliver strategic solutions is a real asset. Her leadership with the BAAB reflects her ongoing commitment to raising the standard of excellence in the marketing industry, bringing empowerment to business owners. Her marketing insight, strategic thinking, and practical approach help ensure the board provides relevant, actionable guidance. She leads with professionalism, encourages collaboration, and consistently contributes insights that move conversations—and results—forward. As a business owner I believe BAAB is an important resource for any business looking to stay competitive and grow with confidence.
CSP International™ Business Staging Training Academy, Christine Rae
Over the 15 years I have been working with Debi, she has taken on a central role in managing the marketing for Turf Net Sports Supplies. She’s led the strategy, built and rebuilt four websites for us, and has helped elevate the company from “doing well” to being the name in sports and golf supplies across Canada. Her strategic approach is always on point, and she understands how to communicate with our industry and our customers.
Turf Net Sports Supplies, Tim Proctor
Sometimes the Best Investment You Can Make Isn't Another Solution...
It's understanding the problem first.
If you know something isn't working, but you can't quite put your finger on what it is, let's figure it out together.
I look forward to helping you find the clarity to make your next decision with confidence.
FREQUENTLY ASKED QUESTIONS
What is a Growth Gap Assessment?
A Growth Gap Assessment™ is a structured business evaluation designed to help identify the factors that may be limiting your company's growth. Rather than focusing on one area, such as marketing or sales, the assessment looks at your business from a broader perspective to uncover opportunities, challenges and priorities before you invest more time or money in new initiatives.
How is a Growth Gap Assessment™ different from a marketing audit?
A marketing audit focuses primarily on marketing activities such as your website, social media, advertising and lead generation.
A Growth Gap Assessment™ goes much further. It recognizes that growth challenges are often connected to multiple areas of the business. Sometimes marketing is part of the issue. Sometimes the challenge lies in positioning, sales processes, customer experience, systems, leadership or operational efficiency.
The goal is to understand the business before recommending solutions.
How do I know if I need a Growth Gap Assessment™?
If you've ever found yourself saying, "I know something isn't working, but I can't put my finger on it," you're likely an excellent candidate.
Many business owners reach a point where they know their business could be performing better but aren't sure where to focus next. The assessment provides clarity before making another investment in marketing, technology or business development.
What kinds of businesses benefit from a Growth Gap Assessment™?
The assessment is designed primarily for small and medium-sized businesses across a wide range of industries, including professional services, manufacturing, distributors, contractors, insurance, education, healthcare and business-to-business organizations.
Whether you're an established business looking to grow or a company experiencing slower-than-expected results, the assessment helps identify opportunities for improvement.
Is the Growth Gap Assessment™ only about marketing?
No.
Marketing is only one part of business growth.
The assessment considers multiple factors that influence business performance, including strategy, positioning, lead generation, customer experience, sales, business systems, technology and decision-making.
The objective is to understand where your greatest opportunities exist before deciding on the best course of action.
What happens after I complete the online assessment?
Once you've completed the assessment, you'll receive your overall score and schedule a one-on-one Growth Gap Assessment™ Review with Debi Katsmar.
Before the meeting, your responses are reviewed in detail. During the review, you'll discuss your results, explore the underlying issues and identify the areas that deserve the greatest attention.
Following the meeting, you'll receive your personalized Growth Gap Summary outlining observations, priorities and recommended next steps.
How long does the Growth Gap Assessment™ take?
Most business owners complete the online assessment in approximately 15 to 20 minutes.
The follow-up Growth Gap Assessment™ Review typically takes 60 minutes, depending on the complexity of your business and the discussion.
Will I receive recommendations specific to my business?
Yes.
Unlike automated online assessments that generate generic reports, your Growth Gap Summary is based on both your assessment responses and your one-on-one review with Debi Katsmar.
The recommendations are tailored to your business, your goals and your current situation.
What if the assessment identifies issues outside of marketing?
That's exactly why the Growth Gap Assessment™ was created.
Sometimes the biggest opportunity has nothing to do with marketing. You may discover opportunities related to business strategy, internal processes, customer communication, sales, technology, automation or operational efficiency.
The purpose of the assessment is to identify the right priorities rather than assuming the solution before understanding the problem.
Is this a sales pitch for marketing services?
No.
Many businesses complete the assessment and choose to implement the recommendations themselves.
Others decide they'd like additional strategic guidance through Strategic Business Clarity or ongoing support from PRowl Communications.
The assessment is designed to provide value regardless of whether you decide to work with us beyond the initial engagement.
How is this different from working with a business coach?
Business coaching often focuses on accountability, leadership and helping business owners work toward their goals over time.
The Growth Gap Assessment™ is a structured diagnostic process designed to identify what may be limiting growth today. It provides an objective starting point and helps determine where attention should be focused before moving into coaching, consulting or implementation.
Can a Growth Gap Assessment™ help if my business has stopped growing?
Yes.
Businesses can plateau for many reasons, including changing markets, increased competition, evolving customer expectations, outdated systems or unclear positioning.
The assessment helps identify potential contributing factors so you can make informed decisions about where to focus next.
Can this help before I invest in a new website, CRM or marketing campaign?
Absolutely.
One of the most common reasons business owners complete a Growth Gap Assessment™ is before making a significant investment.
By understanding the broader picture first, you reduce the risk of spending money on a solution that doesn't address the underlying issue.
Why work with Debi Katsmar?
Debi Katsmar has more than 40 years of experience helping businesses navigate change, improve communication and make better strategic decisions.
Rather than starting with tactics, Debi's approach focuses on understanding the business first. That perspective helps clients invest with greater confidence and avoid solving the wrong problem.
What happens after the Growth Gap Assessment™?
Some businesses implement the recommendations independently.
Others choose to continue working with Debi through Strategic Business Clarity (SBC), where a comprehensive roadmap is developed to address the priorities identified during the assessment.
For businesses seeking ongoing strategic guidance and accountability, the Business Accelerator Advisory Board (BAAB) provides continued support as they implement and measure progress.
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